In-house case study / AditsBlogs
From a broad content hub
to a focused service website.
How AditsBlogs is bringing its content, SEO and WordPress services into a clearer visitor journey.
Our own website. A documented design and structure project, not a client result or a claim of traffic growth.
The starting point
Too many offers.
Too little hierarchy.
The site brought together articles, tools, creative projects and services. Visitors had to work to understand the core offer and the right next step.
The existing site also contained overlapping layout customizations and a service-page override that could display different content from the WordPress editor.
The latest changes
A more connected experience.
A focused homepage
Focused the offer on SEO articles, YouTube thumbnails and social media creatives for consultants and training businesses in the US, UK and Canada.
Dedicated service pages
Created a clearer path to content writing, SEO audits and WordPress projects, with scope and starting prices.
A consistent design
Applied shared typography, spacing, colors and mobile-friendly layouts across the business pages.
Real work samples
Presented published writing and this in-house project with explicit context instead of unsupported client claims.
A clearer enquiry path
Connected prominent calls to action to the existing project form and contact options.
A repaired content conflict
Adjusted the existing Services override so the new WordPress page can display its own design.
What this demonstrates
Better structure
is a starting point.
The work demonstrates a clearer offer and more consistent page experience. Commercial impact requires a comparable measurement period.
What to measure next
- Visits to the key service pages
- Enquiry-form starts and submissions
- Quality of incoming project briefs
- Qualified leads and paid work
Search Console baseline, 9 September–6 October 2026: 0 clicks and 92 impressions. The new service scopes and labelled demonstration campaign are live. A clearly labelled internal test confirmed enquiry storage, the success message and email notification delivery on 9 October 2026. Analytics conversions and mobile visual verification remain unfinished. The test is excluded from leads and revenue. No ranking, traffic, conversion or revenue uplift is claimed here.
Apply the same thinking
What is making your
website harder to use?
Start with a focused review of your content, service pages and enquiry journey.
Discuss your website ↗