Cost Per Click Explained in Less than 400 words

The cost per click is the amount of money an advertiser pays each time their ad is clicked. The cost per click is typically expressed as a cost-per-thousand impression (CPM). A web advertiser pays for each time their ad is clicked.

A website owner can set a CPM to get paid when someone clicks on the ads on their website. The average CPM of a search engine ad in 2016 was $2.72, and the average CPM of an online display advertisement was $0.47. Related: How to start blogging in 2022

What is a CPC Campaign?

Cost per click, Pay per Click
Image by macrovector on Freepik

A CPC campaign is a type of advertising campaign that charges for the number of clicks it receives rather than the number of impressions. It is also known as a cost-per-click (CPC) campaign. An advertiser pays Google every time somebody clicks on their ad, and not when someone sees it. The more an advertiser bids, the higher they rank in GoogleтАЩs search results.

Do you know, you can Join Udemy and learn Blogging For Free

Types of Google Adwords Campaigns

Google Adwords is a platform that offers different types of ad campaigns. These are CPC, CPA, and CPM campaigns.

CPC Campaigns: A cost-per-click campaign is where advertisers pay each time their ad is clicked on.

CPA Campaigns: A cost-per-acquisition campaign pays for a certain action that the user takes on the advertiserтАЩs website.

CPM Campaigns: A cost-per-thousand-impressions campaign pays for every thousand times an ad is shown to a user, regardless of whether it was clicked or not.

How much does it cost to advertise on Google AdWords?

Cost per Click, Pay per Click
Image by sentavio on Freepik

Google AdWords is a paid advertising service offered by Google. The company offers advertisers several options to place their ads on its network. These include text ads, display ads, video ads, and mobile ads.

You can choose from three types of campaigns: standard managed, or certified. Standard campaigns allow you to bid on keywords and select your target audience. Managed campaigns let you manage your budget and spend time optimizing your campaign. Certified campaigns offer advanced features such as remarketing and conversion tracking.

Related: How to start blogging in 2022

Importance of Cost per Click

A high conversion rate will not only bring in more revenue but will also provide a better customer experience. A high conversion rate leads to an increase in sales and profits.

More on Starting Blogging

benefits of blogging

What is a Blog Niche and How Do You Find the Right One?

Blogging has become an increasingly popular way for people to share their thoughts, opinions, and experiences with the world. But …

How to choose a niche for your blog?

Choosing a niche for the blog can be both exciting and challenging. It’s important to …

What is a Blog? Types and Importance

A blog is an online journal for sharing your ideas and experience with others. Blogs …

How to get Ideas for new blog posts? (4 Easy ways)

What shall I write? Will anyone read my blog posts? Do you too have a …

How to get Free Images for your Blog (3 free websites)

Do you want Free Images for your blog? Then you should give this article a …

More on Blogging

ai writing tools

Level Up Your Blog with AI Writing Assistants(five tools)

Hey there, fellow bloggers! Have you ever found yourself staring at a blank screen, wishing that words would just magically …

10 simple ways to create engaging content

image by freepik Here are 10 powerful ways to create engaging content that demands attention …

How to Write Engaging Content That Gets Noticed

If you want to write engaging content that gets noticed and brings visitors to your …

How to distinguish between Blogs and Websites?

Blogs and Websites are both online platforms, but they have different purposes and distinct characteristics …

3 Easy Strategies to Generate Backlinks

Backlinks are an essential component of search engine optimization (SEO) as they greatly enhance website …

Recent Posts

Spirited Away: A Deep Dive into Miyazaki’s Masterpiece

Introduction Hayao Miyazaki’s Spirited Away is widely considered one of the greatest animated films ever made. Since its release in …

Exploring the World of Anime Movies: A Comprehensive Guide

Introduction Anime movies have carved a niche in the hearts of audiences worldwide, offering stories …

Latest Trends in Sustainable Fashion (2025): WhatтАЩs Hot and Eco-Friendly Now?

What Is Sustainable Fashion? Sustainable fashion refers to clothing and accessory production that considers environmental …

10 Essential Travel Hacks for Budget Adventurers

Ever dreamt of seeing the world without breaking the bank? Traveling can be expensive, but …

7 Time-Tested Productivity Tips for Busy Professionals

Do you feel like there are never enough hours in a day? You’re not alone …

We are on YouTube!

4,282 Views
Scroll to Top
#Related_Images { display: none; }