Backlinks are those links that link your website or blog to an external website. When other websites link your content to their website, this is a backlink, external or inbound link, whatever you say. They are like Hyperlinks linking one page to another or one website to another. On clicking this link, you are redirected to the other websites, on the same or another tab.

Follow link

Follow links are backlinks that pass link equity to the destination website or page. Links increase your website rankings and authority.

No-follow link

No-follow links are backlinks that do not pass link equity to the destination page or website.

Why is backlink important

When other websites link to your website, they are endorsing your website. They tell their readers that your website is genuine and readers should read your article or buy your product. Google ranks websites that have a good amount of backlinks. It builds trust and authority in the eyes of search engines. Backlinks play a crucial role in Search engine optimization (Seo)

Quality precedes quantity when it comes to backlinks. Links from Websites that have good page authority improves your website page authority. Websites with good page authority above 30 will give more link equity than those below 20. 

Do social media shares improve your domain authority,  no they don’t. No matter how many shares you get from this social website, all of them are no-follow, and as you know no-follow does not contribute to Ranking and authority. What do social media do, They drive traffic to your website, and make your content accessible to a large group audience. 

How link building works

First of all, make a list of all those keywords you wish to rank for, and also prepare pages that are linked to these keywords.

Next, do Google search for those keywords to find out the top ranking pages for that keyword, and finally, contact those website owners for backlinks. 

To make your work easier you can use tools like Moz to find out the domain and page authority

Why linking to websites of higher page authority is important, the link you get from this website not only improves your rankings but also tells Search engines that your website is worth it. The readers on this website are huge, this is a top-ranking website, and thousands of people visit them.  Just imagine the equity and visitors they pass to you. 

Moz is one of the best tools for building backlinks. It has many features that make Seo easy but the one I like the most is link explorer. Here you can see the domain authority of the website and no of the other websites that are linking to it(Linking domains). Not only this, but you can also see the keywords that the website is ranking for.  

With Moz, you can evaluate the backlinks, from where are they coming from, what are the websites linking to it, are getting multiple links from the website, and what are the spam scores of these links. The best part is that all of these are free up to a certain limit but that is more than enough for a newbie and later you can purchase the pro, as your business and brand grow.

When you use Moz, you can get the domain authority of a website for free. Then you can sort out the website based on keywords and Ranking and build your link-building strategy.

Conclusion

Link building is time-consuming. It takes time to build Quality Backlinks. Though some websites and agencies build backlinks, I prefer the manual way. Quality precedes quantity when it comes to backlinks. Websites having good page authority above 30, will give more link equity.

If your content is good and valuable. You don’t have to worry about anything else. It will take some time but you will start getting backlinks eventually. 

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