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What is a Blog? Types and Importance

A blog is an online journal for sharing your ideas and experience with others. Blogs are generally made around a particular topic, and everything related to the topic is written about it. Earlier it was used as an online diary to write about life. But when it became popular and people started reading these blogs, businesses and professionals too came into the picture. They started writing about their company, product, and services to reach a broader range of people/ possible customers.

What are the Different Types of Blogs?

Blogs are generally written around a single topic. There are different types of blogs starting from food, and fashion to corporates. Blogs are written on specific topics, they can be anything like Fashion, Food, Tech, and lifestyle. Blogs are places where bloggers share their expertise, or wisdom with others.

Some of the popular types of Blog are

  • Food Blog
  • Life-Style Blog
  • Fashion Blog
  • Travel Blog
  • Sports Blog

Importance of Blogs

what is a blog
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Blogs are helping businesses to grow, businesses can reach to far off customers. Blogs enhance the brand image of a product. People who don’t know about the products can read about them online. Blogs are affordable compared to tv advertising or other promotion types. Businesses are realizing this and are hiring freelancers or bloggers to write for them.

Before buying a product, people search for them on the net. They Find out what people are talking about which helps them to make decisions, and people share their experiences. This ensures that the consumers are not fooled by costly advertising. yes, there might be chances that the bloggers are writing for money, but it is not the only bloggers, and all of them are not paid to write.

Blogs or websites are good sources of money if you do it sincerely. Affiliate marketing and Google AdSense are the 2 main sources of earning money. If you write about a particular product and if people it, they will buy that product and in return, you will get a commission, this is how affiliate marketing works.

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