What is keywords research? 3 free tools for doing it

Are you a blogger, do you have a website? Do you want to know about blogging tools to do keyword research and generate ideas?  For your next blog, then you have come to the right place. 7 Blogging Terms Everyone Should know

What is keyword Research?

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Keywords research are the words people type into search engines to find information about a topic. Keywords are often the first thing people look at when they want to learn something new. 

If you have a website, then keywords help Google understand what your site is about. Without good keyword research, you could lose potential customers who may not even know your business exists. The goal of keyword research is to determine which terms people use to describe your product or service.

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Once you know what those keywords are, you can work them into your content and optimize your site for the right keywords. You can do this manually, or you can use software to automate the process. There are many different ways to go about doing keyword research. Here are some of the most popular methods:

1. Manual keywords research

This method involves researching keywords using tools like Google’s AdWords tool. You enter a few keywords related to your business and click on the “Ad Groups” tab. From here, you can select specific ads to target based on how much you’re willing to spend per day.

You’ll notice that each ad group contains several keywords. These are the keywords that people are actually searching for. You can choose to bid on these keywords or leave them alone if you don’t think they’re worth bidding on.

If you decide to bid on certain keywords, you’ll need to set a daily budget. This is the amount you’re willing to pay per day for clicks on your ads. You can adjust this budget anytime, but keep in mind that the higher your budget, the less likely you are to get traffic.

2. Software-based keyword research

Software-based keyword research is similar to manual keyword research, except it does the heavy lifting for you. Instead of entering keywords yourself, you tell the software what kind of keywords you’d like to target, and it returns results based on its algorithms. Some software packages offer free trials, while others require a monthly subscription fee.

3. Paid keyword research

Paid keyword research is where you hire someone to do the actual keyword research for you. This can be done either online or offline. Online paid keyword research services are generally cheaper than offline ones, but they won’t always give you the best results. 

Offline paid keyword research services are more expensive, but they provide a higher level of quality. In general, paid keyword research is only recommended if you have enough money to invest. Otherwise, you should stick to the free options.

Free tools to do keywords Research

keywords research
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1. Google Trends

In Google Trends, you can search for particular keywords to know about their volume search, how many people are searching is it, how are they searching it, and what else relates to the same keywords are they searching for.

2. Google Keyword Planner

Here, you enter your keywords to get results like the keywords competition, its search volume, and even related keywords.

3. Keywordtool.io

It works in the same way as Google Keyword planner. This tool can generate up to 700 suggestions for every keyword you enter. That is a month of content. Isn’t it?

Conclusion

If you have a website, then keywords help Google understand what your site is about. Without good keyword research, you could lose potential customers who may not even know your business exists. The goal of keyword research is to determine which terms people use to describe your product or service.

To make your job easier there are free tools like Google trends, Google keyword planner, and many more.

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