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If you have a website or run a blog, then Google Search Console is something you must be knowing. If you want to know about it, then you must give this article a read.

Google Search Console is a Free SEO Tool for optimizing your website. This is a free tool by Google by which you can monitor, and analyze your website performance. This is not all, you can even see all the backlinks, domains, and sub-domains referring to your website, Top ranking pages, and keywords of your websites.

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According to Google, Google Search Console is a free service offered by Google that helps you monitor, and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

Search Console Discover Performance Report 1024x680 — image by Google Developers

Importance of Google Search Console:

Google Search Console helps you to measure your website Traffic. Keyword Rankings, Fix any SEO issues. It provides insights about your website performance and traffic from organic searches. It helps you to discover new ranking opportunities, find any indexing issues, SEO issues with your website pages,

Google Search Console is a must for Seo, if you want to optimize your website to make it faster, make your website SEO-friendly for getting higher rankings in Google results. You can know what are the keywords that your websites are getting impressions on, and then make marketing strategies to rank on those words.

The best thing is that It helps you to highlight and resolves the issue of page indexing. If your website’s pages are not getting indexed by Google.

Some of the Google Search Console Terms:

Query: A query is a keyword that had made impressions of your site on Google Search Results.

Impression: Every time your URL, or website page appears in the Google Search results, it is called an Impression.

Click: When someone clicks on this search results and is taken to your website page, then it is called a Click.

Google Search Console can be used for:

Analyzing Traffic

Here you will find a detailed report about your website traffic. It gives a detailed report on the organic traffic coming to your websites and the pages of your websites. The report consists of Queries, Clicks, and Impressions of keywords that your website is ranking for. With this information, you can make SEO strategies, or modify the previous one to focus on specific keywords to improve your ranking and domain authority.

Check website health

Are your website pages getting indexed, are Google crawlers able to read your website, does your website need some optimizations, Is your Google rankings being affected. These are questions that only Google Search Console can answer.

URL Inspection

Does your website have any broken URLS, are all your URLS working properly. You can check your website URLs( Link) in the URL Inspection Tool of the Search Console. You can check individual URLs of your websites here to make sure they are read by Google Bots and are indexed properly.

Submitting Sitemaps

When you submit your website sitemaps (List of total Links) to Google Search Console, your pages are ranked quickly, google bots read them easily and your pages are indexed quickly. Doing it makes it easier for Google to crawl through your pages and store them in their database.

Mobile usability report

Google search console highlights any mobility issues of your websites like is your website mobile friendly, are there are pages that can’t be viewed on mobile. This is not enough, If there is any issue, you can fix it here. Do you know, Most of the traffic comes from mobile, this is why your websites must be mobile-friendly.